Ey Up, my fellow Northern bird is visiting us with a Friends Friday post again today, a warm welcome back is extended your way, Lucy!
Over the years I’ve been writing, I’ve heard several people say that the best way to promote your books is by writing more books. Building up a backlist. I’m working my bum off to do this, with a particular focus on building up my single-author titles, and I have to say that I’ve noticed that those people are right. There are a couple of strands to this way of thinking:
– When a person buys one of your books and likes it, they’re likely to go back to their chosen retailer and buy one or more of your other books. This, of course, is true, and I notice that every so often on Novelrank, several books will have been purchased from Amazon at the same time. It could just be coincidence, of course. Or maybe not…
– The more books you have out there, the more you’ll sell. You won’t necessarily sell more, though you’d really hope so, but you definitely have more chance of getting spotted. People buy books differently—by other, by genre, by keywords. So if you haven’t caught someone’s eye with your previous books, you still might with the next one. It might have a key element that someone really enjoys reading about, the cover might have gotten their interest, or you might be lucky enough to have someone review it. But whatever happens, the more books you have for sale, the more likely you’ll write something that yet another reader will love. And hopefully they’ll tell their friends… and before you know it, you’ve gone viral.
Even though I’ve got quite a bit of work out there now, I still don’t have enough to make an informed decision on this. But what I will say is that I’ve noticed that it’s not always my newest title that’s selling the best, even if I’m promoting it like crazy. Other books sell consistently well, others do bugger all. But the important thing to remember is not to neglect your backlist. Yes, write as much new stuff as possible, but still promote your older books, or yourself as an author with links to places people can find all your books. That way you’re covering all bases.
A perfect example of backlist nurturing is the blatant begging that’s about to follow… ;)
Off the Shelf, my erotic romance novella from Xcite Books, is up for an award at The Romance Reviews. It’s been nominated as Best Book of 2012 in the Best Erotic Romance – Contemporary Romance category, and I would absolutely love your votes. My competition is incredibly tough, so every vote counts. You’ll need to have an account with The Romance Reviews and be logged in to vote: http://www.theromancereviews.com/bookvote.php . Votiong Ends 31st March so don’t dilly dally!
More info, excerpt and buy links check here.